Prada Presents Encounters

Lensed by Willy Vanderperre, today marks the arrival of Prada’s Pre-Fall 2017 campaign, its third instalment of 365, a concept introduced back in January that rejects traditional fashion advertising in favour of something multi-faceted; a series of narratives that display various interpretations of the house’s seasonal offerings, if you will.

For Pre-Fall this means tapping the models Selena Forrest, Kris Grikaite and Nina Gulien for a five-piece visual story that captures the models in a dream home setting (“not theirs, not ours, but some home” explain the press notes), open fire, carefully aligned bookcase, display owl, and all.

Titled ‘Encounters’ and boasting an accompanying short – here – the new campaign embraces an intimate approach, showcasing the new faces in a casual, non-posed pose situation which reflects ‘a fundamental inspiration’ behind the Prada Pre-Fall 2017 collection. Here, as Miuccia presents women wearing her wares as opposed to women being worn by her wares, the notion of ‘reality, normality and honesty’ is king.

Feature Editor

Dolce Vita Diamond, Editorial Team

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