The fashion show guests include celebrities such as actress Katie Cassidy, digital influencers Jessi Malay and Mary Seng, and TV host Andy Adler
PRONOVIAS, a global leader in the bridal sector has presented their 2018 Atelier Pronovias Collection in a fashion show within the framework of the New York Bridal Fashion Week that took place in the emblematic building on 583 Park Avenue, New York.
The event had an exceptional front row of well-known guests that included celebrities such as American actress Katie Cassidy, singer and influencer Jessi Malay, digital influencer Mary Seng, influencer and youtuber Renata Zanchi and TV personality Andy Adler. The overall casting had the presence of international top models like Hanna Verhees, the protagonist of the latest PRONOVIAS campaign,Keke Lingard, Vika Falileeva and Darya Kostenich.
The latest trends in bridal fashion from the 2018 Atelier Pronovias Collection appeared on the catwalk, all of which were created by the maison’s designer, Hervé Moreau. Pronovias’ proposals include dresses that play with silhouettes and innovative patterns that fill the collection with possibilities, from mermaid and evasé cuts, to designs with generous volumes. The dresses, crafted in organza, crepe, soft satin and French lace, are finished with white gemstone embroidery detailing that gives the collection great sophistication and delicacy. Confections crafted from the heart of the Maison that present infinite possibilities for sparkling on the day of the wedding.
Makeup: Marina Christine @marinachristinemua for Artis Brushes @artisbrush
Photography (front row and step & repeat): Xavi Menos
KATIE CASSIDY – GRACIOLA BLACK: Sophisticated jumpsuit with straight high-waist trousers crafted in lace and crepe. The design’s deep V-neck contrasts with the sheerness of the black lace long sleeves and sensual back.
JESSI MALAY – GERMAINE BLACK: Romantic sleeveless dress with a scoop neckline. The body of the dress combines perfectly with a chiffon and soft tulle skirt that seems to float with its light fabrics.
RENATA ZANCHI – GALAXIA PALE PINK: Elegant mermaid dress with a halter neckline that combines crepe with an original back with metallic appliqués on the straps on the back.
MARY SENG – GEORGETA NAVY: Feminine mermaid dress with a sweetheart neckline and off-the-shoulder sleeves that bring a touch of sophistication and romanticism to the design.
ANDY ADLER – GISELA PINK: Suggestive short dress in crepe with rhinestone embellishments. This long-sleeved dress with a bateau neckline enhances feminine sensuality with its cold-shoulder design and v-shaped back.
About Pronovias Fashion Group
Pronovias Fashion Group continues to consolidate its position as a global leader in the bridal sector year after year. What started out as a family business in Barcelona in 1922 is now the world’s leading bridal firm. Pronovias is present in more than 105 countries with 155 stores and through more than 4,000 points of sale.